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6 Skills Every Marketer Must Master ! affiliate cpa king

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6 Skills Every Marketer Must Master

You're a digital marketer and things keep changing every day. Do you fear your skills can become obsolete in the years to come? Well, this is your chance to change that and upgrade your knowledge base. Hi everyone, I am Saikat and today I'm going to breakdown the 6 skills every marketer must master, or else you're going to get crushed by the competition That way as we release more content like this,

6 Skills Every Marketer Must Master ! affiliate cpa king

1.Media buying 

the first thing that you need to master is media buying. Look, it's not just about Facebook ads and Google ads or even Bing ads these days. Taboola, provide a huge ROI as long as you learn how to use them right. So, if you can learn the media buying right, you can do well. 

Now, media buying is a lot different than just saying "Hey, I'm going to drive Google traffic or Facebook traffic "to a page and convert people." What you're going to have to learn how to do, is generate copy, copy that educates people, and through that education pushes them into your product and service. In other words, you're educating and selling at the same time versus just driving people to a page where you're capturing a lead or you're selling right away. 

When you're doing media buying, that education part is really important. Like for example, sometimes I'll drive people to a landing page where I'meducating through a webinar, and then within the webinar, I'm selling them on my services. 

2. SEO traffic generation

The next thing you need to master is SEO traffic generation. Paid ads are going to become more and more expensive over time. In the last recession, Google didn't have a down year. In other words, when the market crashed Google was still making more money. You're probably wondering why. Well, if you spend a dollar and you make more than a dollar, such as you make two or three or four dollars, do you think you're going to cut back during the recession? No, it's profitable. 

You're more likely to cut back on things like television ads. So, you need to learn how to get organic traffic because that way as costs continually rises, you'll be prepared and you can still get that organic traffic. Now, with organic traffic, you'll find that it doesn't convert as well as pay traffic, but that's okay. 

It still drives a very high ROI through the fact that you don't have to keep paying per click. If you don't know where to get started with SEO, just go to Ubersuggest, put in your URL, once it loads click the site audit report. It'll tell you everything that you need to fix and prioritize it based on what's going to drive you the most traffic, versus the changes that'll make the least impact. 

3. copywriting and persuasion

After you learn SEO, I want you to learn copywriting and persuasion. As David Ogilvy said, when it comes to copywriting, 80 cents on the dollars spent on the headline. And he's right, it's about the headline. There's an interesting fact, eight out of 10 people will read your headline, but only two out of 10 will click through and read the rest of your content. 

So, if you can't persuade people to keep reading and clicking through, you're not going to convert those people into customers. The reason this is important, especially with copywriting, because ads are increasing in costs.

You got to add in up sales and down sales, and if you can't persuade people through your copy and persuasion, you're not going to be making enough revenue on the front end to keep affording the costs of advertising. 

4. Analytics

Next, you need to learn about Analytics. Sure, there's Google Analytics, but are you using goal tracking? Are you looking at the cohort report which shows you who's coming back over and over again? Are you looking to see what pages are causing more sessions and repeat usages? So, by really drilling into analytics, you'll be able to figure out how to fine-tune your marketing. When you don't drill in, it's kind of hard to optimize your marketing. And analytics will tell you that. That way you don't have to make decisions off your gut and you can make it based on data. 

5. social media marketing

Next, you need to be good at social media marketing. And not just posting on Instagram, or Facebook, or any of this. It comes down to the video and lives. If you can go live and you can do more videos, you'll do well. You got to test different strategies on social media, that's what's working well. You don't need studio-quality production as I have, you can just bust out your phone, record quick videos like GaryVee or Tai Lopez does, it's very effective. People can more so relate to that, and it'll do well. It's cheaper than getting a studio as well. 

6. Research

And last but not least, you need to learn how to do research. Not just research for a content piece, I'm talking about research to figure out what are your competitors doing? What are they not doing? How can you end up doing better, right? That will give you an idea of, hey, this is what my competitor is doing, this is what is working for them, this is what's not, this is how I need to adjust my strategy. 

And I love looking at a podcast like Nathan Latka or Growth Everywhere, these are places where my competitors are spilling their beans and I can do research to get the best advice, so then that way, hey, I know this is working for them, this is what I should test out first. It doesn't mean that'll work for you but the research will give you an edge over your competition because you're not starting from the ground up. 

And I also love research because it shows me what's working in other similar industries and then I can test it out on my site, versus starting from scratch as well. Now, if you need help growing, you can always check out my ad agency, saikot Digital. Or if you just have a question, leave it below, I'll do my best to answer and help you out.

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